Online gaming giant bet365 collaborates with Wazdan for their New Jersey debut
Bet365, the global gaming giant, has taken a significant step in expanding its presence in the U.S. market by partnering with game developer Wazdan. This strategic content partnership, launched in New Jersey, allows bet365 users to access Wazdan's real money online casino games[1][2][3][5].
The collaboration between the two companies aims to capitalise on the increasing demand for personalised, engaging content in the online casino market[4]. As part of this partnership, bet365 now offers Wazdan’s top-performing slots such as 36 Coins Grand Gold Edition, Sizzling Eggs Grand Platinum Edition, and 30 Coins Grand Gold Edition to players in New Jersey[2].
Moreover, the integration includes Wazdan’s innovative player engagement features like Cash Infinity, Hold the Jackpot, and Collect to Infinity, designed to boost player retention and satisfaction on bet365’s platform[2]. This launch builds on an already existing collaboration between bet365 and Wazdan in other regulated markets like Ontario, Greece, Bulgaria, and the UK, signaling a deepening of their business relationship[2][3].
Wazdan’s entry into New Jersey through bet365 complements its broader strategic push into the U.S. market, supported by previous integrations with other operators via Light & Wonder’s aggregation system[1].
Industry analysts view this collaboration as a sign of growing momentum for innovation within the U.S. online casino market[6]. With the partnership, bet365's game library is expected to improve with feature-rich, mobile-optimized real money online casino games. As competition heats up among real money online casino operators in New Jersey, partnerships like this could define future market leaders.
Wazdan's Head of Account Management for North and Latin America, Izabela Słodkowska-Popiel, expressed excitement about the partnership and growth opportunities. She stated that Wazdan looks forward to growing its global partnership with bet365 across established and new markets[4]. This partnership further solidifies Wazdan's presence among licensed online casinos in New Jersey.
New Jersey players will benefit from the added variety and customised gameplay experiences offered by Wazdan's games. The partnership between bet365 and Wazdan signifies a mutual desire to expand their presence and offerings in the U.S. market, and it is expected to set a trend for future collaborations in the region.
[1] Bet365 Expands Partnership with Wazdan [2] Wazdan Partners with Bet365 in New Jersey [3] Wazdan Enters New Jersey Market with Bet365 Partnership [4] Wazdan and Bet365 Announce Strategic Partnership [5] Bet365 and Wazdan Partner to Offer Real Money Online Casino Games in New Jersey [6] Industry Analysts Predict Growing Momentum for Innovation in U.S. Online Casino Market
- Bet365 users in New Jersey can now access a variety of engaging casino games, including top-performing slots from Wazdan, such as 36 Coins Grand Gold Edition, Sizzling Eggs Grand Platinum Edition, and 30 Coins Grand Gold Edition.
- The collaboration between Wazdan and Bet365 in New Jersey also includes the integration of Wazdan’s innovative player engagement features, like Cash Infinity, Hold the Jackpot, and Collect to Infinity, to boost player retention and satisfaction on Bet365’s platform.
